1. Information about the provider

Betfred is a British sports betting company with a first single betting shop established 1967 and has become throughout the years a solid presence in the international market as the world’s largest independent bookmaker. Back then, Betfred differentiated itself by offering excellent customer value and service across the UK. These principles are still at the heart of the business; therefore, English is the content language of the website. The company is licensed and regulated under the laws of Gibraltar. However, the companies headquarter is located in Birchwood, England.

2. Registration information

To use the Facilities, sports betting fans will first need to register for an account. This request can be easily submitted by clicking the “Sign Up Now” button on the homepage and having filled in all required fields of the online form. Account details such as first and last name, email address, birth date and password are strictly required. A preferred payment method and a valid bank account have to be specified as well in order to allow money transactions. Once the registration process has been successfully completed, Betfred will send a confirmation email with an activation link to the email address provided.

3. About the website

The official language of Betfred website content is English. This is disadvantageous for German sports betting fans or customers, who have not a good command of the English language. In comparison with other sports betting sites online, the overall impression of these contents definitively satisfies. The home of the webpage is showcasing the large number of the bookmaker’s gambling possibilities. In this section Betfred displays a series of flashing tabs and small boxes as well, often a little confusing. Especially beginners find it quite hard to make the right steps into a sports gamble. The header shows clearly which category can be chosen by customers. Their displayed font is smaller than the comparison fonts and results much more difficult to read. This turns out to be a deficit.

Betfred advertises particularly aggressive many add-ons offer too. In this case the bookmaker operates numerous flickering graphics, pop-ups and other elements.

4. Offers and odds

The bookmaker’s background is even recognizable by the offering of sporting event betting. Besides horse-racing, the focus here lies on traditional British sport disciplines, like greyhound-racing, darts, rugby, pool, cricket and snooker. This spectrum is enriched by kinds of sport such as tennis, soccer, boxing or basketball. Several German sporting disciplines are missing completely. handball has to be mentioned here first and foremost. This reflects badly upon German customers, when compared to other sports betting platforms. As well as the betting products concerning the German leagues, the range is not particularly extensive. Sports bettors can stake exclusively on the major professional sports leagues.

The bookmaker might certainly score points on the sports betting bookmakers rating test thanks to its odds. They are definitively high on encounters of the English sports leagues. With less famous games and sport disciplines the odd calculation appears very differently. Then a payment key can drop down to 90 percent very fast. Nonetheless, due to its odds calculation Betfred keeps up with any leader in this sector, when compared with other sports betting providers.

5. Live-Betting program

In opposite to a very busy Homepage, the platform for Live-Betting appears extremely well-structured. Various live betting products are offered, but they are limited. For the German supporters the focus lies on soccer and tennis. With such a real poor offer, the bookmaker behaves badly if compared to other sports betting providers. The need of improvement here is surely necessary.

6. Features and tools

Betfred gives the chance to follow varied sporting live events streaming online or broadcasted. In addition to several betting games, the bookmaker provides also an Online-Casino. Here betting enthusiasts can play for instance Poker, Bingo or even Lotto. Furthermore, there are many gambling machines and a Live-Casino too.

Regarding betting fiscal duties, the German customers might not rely on Betfred to assist them. The British bookmaker collects rigorously five percent tax and pays it to the tax authorities. For this reason, it does not achieve positive results at the sport-bet bookmakers rating test.

7. Mobile betting

Sports betting fans have the possibility of mobile betting. Besides a web-optimized online site, the customers are given a free mobile betting app, which can be used on every mobile terminal. It includes all sports betting games and provides a real gaming experience in Online-Casino. With such a trusted solution for the mobile use the bookmaker might score points, when compared with other providers.

8. Customer Service

The start-page is entirely in English as well as the Customer Care service, that can be contacted in different ways. There is a live-chat, an email address and a hotline dedicated. The Customer Care service is UK-based; then German customers might incur extra charges. Next to diverse contact options is available a very detailed FAQ section. Then again, all frequently asked questions and answers operates in English language. Although easy to reach, a customer service in English is a limitation for German customers and users. Because of this the bookmaker receives mediocre reviews, when compared in this column with other sports betting providers.

9. Payment Options

As well as accepting the PayPal payment option, Betfred accepts credit cards, bank transfers, Neteller and Skrill. The immediate bank transfer called „SOFORT Überweisung“ is not available.

There are no restrictions or minimum amounts with regards of payment methods. Only in case of bank transfers a minimum amount must be paid. As for payment methods, the bookmaker shows itself well set-up, because it provides a solid payment partner as PayPal. Thanks to this partnership it gains positive feedbacks in the sport-bet bookmakers rating test.

10. Bonus offers

New customers get a free bet credited as a welcome bonus, whose value amount depends on the total sum deposited. The bookmaker imposes on its sports betting followers a minimum deposit of five Euro. The maximum free bet amount comes to 50 Euro. Nevertheless, there is a pitfall here, as the deposit methods via PayPal, Neteller and Skrill are not permitted in this case. Furthermore, the stakes must be placed with a minimal odd of 2.0. Only then the free bet amount will be credited to the account. This quite unconventional procedure sticks favorably out.

11. Conclusion

The bookmaker has a long tradition and a strong market presence, built over the last 40 years. The target is the Anglophone customer. Because of the English language even the homepage design showcases this peculiarity. Most of the times usability was not even thought of. The focus here is on the presentation of the betting offer and the current promotions, as the partially hidden menu-driven operations display. On the contrary Betfred performs very good at odds. Specially for the British sport disciplines above all. In this circumstance the bookmaker keeps up with the big names of global market players. The Customers service is well organized by the way. The sole deficit is probably that the customer care team only speaks English. Hence there is one-point deduction in the sport-bet bookmakers rating test.

Numerous British sport disciplines
Generous odds on British sport disciplines
Solid customers service
Partnership with PayPal

Web design partially hidden
Partial fees for payments

1. Information about the provider Betfred is a British sports betting company with a first single betting shop established 1967 and has become throughout the years a solid presence in the international market as the world's largest independent bookmaker. Back then, Betfred differentiated itself by offering excellent customer value and…

Betfred Review

Web page - 7.5
Mobile App - 9.5
Bonus offer - 6.5
Live Betting - 7
Sport Coverage - 8


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